What is Technical SEO?
Every website has to gone through many quality parameters before Google give a rank to it. Google has a long list of the technical requirements every SEO specialist have to meet.
You can’t expect a quick magic by meeting all the credentials. But not meeting with the credentials could definitely effect your ranking. Technical issue could affect your ranking severely.
“Adhering to technical guidelines is often a second order benefit.”
At the time of making a website for Google, one have to follow several rules so that google wouldn’t mark their website down. This process of marking the website down is known as “Web Spam”
So it is important to make the website according the list and don’t give Google Any Reason to demote your website. Make sure you tick all the boxes Google ask for.