User Experience: An Important Factor for SEO

One of the most important factors of an effective SEO is User interfacing experience.  The importance could be judged from the fact that user experience is mentioned 16 times in the quality guidelines of Google.

User Experience doesn’t affect the ranking factor directly, but it is also very important to understand what Google means by calling a “poor user experience”. Because it is experienced that if at any point poor UX signals are identified on your website, that is going o become a tension for you.

What termed as Bad User Experience?

If you can’t satisfied you customer on their visit than Google can impose penality for the same. User could annoy if:

  • Misleading or deceptive design
  • Sneaky Redirects
  • Malicious Downloads
  • Spammy user-generated content
  • Low quality main content
  • Low quality supplementary content

What is Supplementary Content?

When it comes to good user inference, Google put so much stress on the functionality and utility of Helpful Supplementary Content i.e. effective navigation links for users other than main content or Ads.

SC contributes to a good user experience on the page but it has nothing to do with the ranking directly. SC is created by Webmasters and is an important part of the user experience. One common type of SC is navigation links which allow users to visit other parts of the website.

 

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