The Most Loved App Categories in 2015
The idea of using our cell phone to read or even watch TV would sound weird a few years back. Today, we love discovering new apps and developers are happy to provide us with more and more ways of using our smartphone. At least that’s the results of the recent study made by Flurry Analytics.
Although we enjoyed our gadgets before, it wasn’t till 2008 and when the App Store opened that we really felt the revolution of mobile phones. Since then app usage has increased enormously year after year and the applications available increased dramatically, too. Today, users can choose among 1.5 m applications and this number keeps getting bigger.
Which App Sessions Increased in 2015?
Do you know what app sessions are? They are actually the number of times someone opens an app. App sessions actually indicate our favorite apps. For the year 2015, the winner is Personalization apps. It appears that we were more interested in wallpaper and emoji keyboards this year since the app sessions in this category were increased by 332%.
The second faster growing category was News & Magazines which saw an increase of 135% and was followed by Utilities & Productivity with 125% increase. Lifestyle & Shopping were fourth in the row with 81% increase of app sessions and was followed by the categories of Travel & Navigation, Sports, Health & Fitness, Messaging & Social, and Music, Media & Entertainment.